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Guangzhou International Beauty Expo

March 13, 2013

Guangzhou International Beauty Expo is the oldest professional beauty trade show in China with more than 20 years’ history. Its full name is Guangzhou International Beauty & Cosmetic Import-Export Expo. Nowadays Guangzhou International Beauty Expo has become one of the most important and largest beauty and cosmetics expos in Asia.

Guangzhou International Beauty Expo is organized by Guangdong Beauty & Cosmetic Association and Guangdong International Exhibitions Ltd. It takes place twice a year since 1996 with one expo in spring and the other in autumn.

Guangzhou International Beauty Expo started to cooperate with UBM Asia Ltd and BolognaFiere in Italy from 2006, which made Guangzhou International Beauty Expo top in cosmetics and beauty industry. UMB Asia and BolognaFiere are the two joint organizers of Cosmoprof Asia in Hong Kong, which is the most influential beauty and cosmetics fair in Asia. BolognaFiere is the organizer of Cosmoprof Worldwide in Bologna, which is the number one cosmetics and beauty exhibition around the world.

Guangzhou International Beauty Expo attracts visitors from all over the world with ten exhibition halls, which present a wide section of beauty and related products.

The expo includes all segments of the beauty and cosmetics industry. In addition, beauty schools, trade media, trade offices and associations also participate in the fair, which makes Guangzhou International Beauty Expo even more diverse and professional. In recent expos, each edition recorded over 200,000 entries by trade buyers and professional visitors.

In mainland China, Guangzhou International Beauty Expo is the equivalent of China Beauty Expo. Both expos represent the local cosmetics industry and focus on different cosmetics areas in China. It’s hard to say which is better in China.

Guangzhou International Beauty Expo is hosted in Pearl Delta Area. More than half cosmetics manufacturer in China locate here, especially in GuangzhouCity. China Beauty Expo is hosted in Yangtze Delta Area. Some oldest and largest China’s cosmetics companies locate here, especially in ShanghaiCity.

The advantage of Guangzhou International Beauty Expo is that it cooperates with Cosmoprof Asia, which helps it better known to overseas visitors. The possible disadvantage of Guangzhou International Beauty Expo is that it holds twice a year which may attract less visitors each edition.

For information about Guangzhou International Beauty Expo, please visit its website www.gzbeautyexpo.com.

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